City-Launch Playbook

Walk the city that made you.

The Roots Passport is how Converge enters a city — a route through the places that built it, chosen with the people who know it, completed by showing up, checking in, and posting from each one. Every stop pairs a piece of history with a spot worth saving.

The route gets built from the spots you send — the mechanic + how it compounds, below.
LA · first city
route built with the scene
What it is

A scavenger hunt through a city's memory.

Not a race to nowhere — a guided walk through the places that matter, with a reason to stop, learn, and post at each one. The crew that finishes doesn't just win a prize; they end the day knowing their city, following each other, and with a board full of spots they'd never have found.

01
Curated with the community
The city tells us what belongs — you send the places that matter — and we curate the route with the Community & Cultural Council, with weight given to the history of marginalized communities. Built with the people who know it; the route teaches, it doesn't just check boxes.
02
Progress by showing up
Check in on-site (location-verified) and post a photo to unlock the next stop. The route is ordered, so it unfolds as a story — not a shuffle of pins.
03
Finish to win — everyone who finishes is in
Complete the route by the deadline for a badge + raffle entry. The first teams on the board take the headline prize — the drama of a race, without locking out everyone who isn't first.
04
Ends at the after-party
The last stop is a finish-line party at a partner venue — the room where the crews who walked the route meet, follow, and start the next night out.

the passport starts empty — LA fills it.

A landmarkYOU TELL US
A venueWORTH SAVING
Your blockLA
A sceneOFF THE MAP
?SUBMIT IT
LA · the first route

The route is built with the city.

We're not handing LA a pre-picked list. The sites and the spots paired beside them are chosen with the people who know the city — then vetted by the Community & Cultural Council, with weight given to the history of marginalized communities.

What belongs: a place that built the city, off the tourist maps — paired with a café, bar, or restaurant right beside it that's worth a save. Send us the corner you'd put on the route.

Submit a spot →
A few names is plenty — a landmark and a spot beside it.
How you win

Built for the many, not the fastest few.

Completion
Finish, and you're in.
Complete every stop by the deadline for a badge + raffle entry. Broad participation is the point — a race only one team can win is a race nobody else plays.
Leaderboard
First on the board takes the prize.
The first teams to finish land the headline prize. That's the urgency a launch needs — without telling everyone else not to bother.
Consent
Your posts, your call.
Photos go public only if you opt in — and opting in is what enters you for the prize. No coercion; the reward earns the share.
Why it compounds

A launch that leaves something behind.

Density
Real people, same day, following each other.
Teams are groups in the app — finishing the route auto-follows everyone on it. A launch event that manufactures the one thing you can't fake: local social graph, all at once.
North Star
Every stop is a save.
Each historical site is paired with a spot worth saving, so the route drives saves, follows, and memories — the behavior the whole product runs on — not throwaway monument photos.
Revenue + reuse
A sponsor unit and an evergreen artifact.
The after-party is a seasonal-activation sponsorship. The route lives on as a board every new user can walk. The engine is generic — a new city is a new set of stops.

One playbook. Every city.

LA is the first city. Walk the city that made you — help us build the route.

Start your taste profile → See the ecosystem → Read the mission →